Frequently Asked Questions

Promote, connect, and energize Houston’s hospitality and tourism businesses

Grow tourism and industry success in the friendliest global city

In 2023, GHCVB rebranded to the Houston Hospitality Alliance – Trade organization and we have a brand new member-centric website.

We still hold monthly mixers and events and continue a strong relationship with HFC as a strategic partner. 

HHA is the only organization that represents and unites Houston hospitality. We have helped multiple businesses within the hospitality industry and we plan on continuing to do so. 

Our diverse membership gives you exposure to businesses that serve your current and prospective customers. The unique networking and relationship building opportunities that HHA presents allow you to meet your customers needs in and outside of the walls of your business.

HHA is made up of, but not limited to, hotel and lodging, restaurants and food and beverage services, travel and hospitality partners, and arts, venues and attractions.

HHA is a separate 501c(6) and primary advocacy voice for hospitality and tourism stakeholders.

HFC is a governmental body and therefor has limitations on what they can and can't do related to lobbying and advocacy

HHA provides added member benefits through strategic partnerships.

o Texas Travel Alliance partnership provides dual membership and advocacy support.

o Texas Restaurant Association – Greater Houston Chapter partnership provides complimentary attendance at the Texas Restaurant Show & joint events and sponsorships

o Hotel and Lodging Association of Greater Houston partnership provides joint events and sponsorships

o Conrad N. Hilton College of Global Hospitality Leadership – University of Houston partnership provides scholarships and career pipelines

o Greater Houston Partnership provides accessibility to Houston Economic Data and Trends

o Monthly Mixers and events where HHA showcases:

-Members organizations

-Venue

-Restaurant and Caterers

-Complimentary member exhibiting

o Engagement with HHA and strategic partner membership

We will have a call for committee volunteers in late August. These committees include:

  -Advocacy

  -Membership

  -Program

  -Hospitality