About

Our Mission

To promote, advocate for, connect, and educate Houston’s vibrant and diverse hospitality and tourism businesses.

Our Vision

Growing Houston’s hospitality and tourism industries into the most successful, recognized, and celebrated of any city in the world.

HHA Value Proposition

Promote

Promoting all aspects of Houston’s hospitality industry… bring the HYPE and spread the message of how to best experience Houston hospitality.

Advocate and Influence

Advocating and influencing on behalf of Houston’s hospitality industry to ensure the industry’s voice is heard and concerns are addressed.

Connect

Connecting members of Houston’s hospitality industry to facilitate networking, business development, and awareness of the benefits of engaging with our partner organizations.

Educate

Educating our members by providing professional and workforce development tools to help them generate revenue and improve business operations.

Our History

The Greater Houston Convention & Visitors Bureau (GHCVB) became an independent organization dedicated to supporting Houston’s hospitality and tourism industry.
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The GHCVB is now known as the Houston Hospitality Alliance (HHA). The 501 (c) (6) organization is led by a board of directors chaired by Connie L. Cochran.
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Operationally, HHA is focused on advocacy for Houston’s hospitality industry at the local, state and national levels.
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Its unique structure will also help strengthen ties with other industry-related associations in Houston, including the Hotel Lodging Association of Greater Houston and the Greater Houston Restaurant Association.